Table of Contents

CHAPTER I: FEDERAL TRADE COMMISSION

SUBCHAPTER B: GUIDES AND TRADE PRACTICE RULES


PART 23: GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES


16 CFR 23.20 - Misuse of terms such as “cultured pearl,” “seed pearl,” “Oriental pearl,” “natura,” “kultured,” “real,” “gem,” “synthetic,” and regional designations.

16 CFR 23.21 - Misrepresentation as to cultured pearls.

16 CFR 23.22 - Disclosure of treatments to gemstones.

16 CFR 23.23 - Misuse of the words “ruby,” “sapphire,” “emerald,” “topaz,” “stone,” “birthstone,” “gemstone,” etc.

16 CFR 23.24 - Misuse of the words “real,” “genuine,” “natural,” “precious,” etc.

16 CFR 23.25 - Misuse of the word “gem.”

16 CFR 23.26 - Misuse of the words “flawless,” “perfect,” etc.

16 CFR 23.3 - Misuse of the terms “hand-made,” “hand-polished,” etc.

16 CFR 23.4 - Misrepresentation as to gold content.

16 CFR 23.5 - Misuse of the word “vermeil.”

16 CFR 23.6 - Misrepresentation as to silver content.

16 CFR 23.7 - Misuse of the words “platinum,” “iridium,” “palladium,” “ruthenium,” “rhodium,” and “osmium.”

16 CFR 23.8 - Misrepresentation as to content of pewter.

16 CFR 23.9 - Additional guidance for the use of quality marks.

PART 233: GUIDES AGAINST DECEPTIVE PRICING


16 CFR 233.1 - Former price comparisons.

16 CFR 233.2 - Retail price comparisons; comparable value comparisons.

16 CFR 233.3 - Advertising retail prices which have been established or suggested by manufacturers (or other nonretail distributors).

16 CFR 233.4 - Bargain offers based upon the purchase of other merchandise.

16 CFR 233.5 - Miscellaneous price comparisons.

PART 238: GUIDES AGAINST BAIT ADVERTISING


16 CFR 238.0 - Bait advertising defined. 1

16 CFR 238.1 - Bait advertisement.

16 CFR 238.2 - Initial offer.

16 CFR 238.3 - Discouragement of purchase of advertised merchandise.

16 CFR 238.4 - Switch after sale.

PART 239: GUIDES FOR THE ADVERTISING OF WARRANTIES AND GUARANTEES


16 CFR 239.1 - Purpose and scope of the guides.

16 CFR 239.2 - Disclosures in warranty or guarantee advertising.

16 CFR 239.3 - “Satisfaction Guarantees” and similar representations in advertising; disclosure in advertising that mentions “satisfaction guarantees” or similar representations.

16 CFR 239.4 - “Lifetime” and similar representations.

16 CFR 239.5 - Performance of warranties or guarantees.

PART 24: GUIDES FOR SELECT LEATHER AND IMITATION LEATHER PRODUCTS


16 CFR 24.0 - Scope and purpose of guides.

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